data PRODUCTS

Below is a selection of the data products we have developed over the past number of years based on our experience in dealing with clients from all different industries…

DATA CAPABILITY ASSESSMENT

Often used as a jumping off point for building a data strategy, our capability assessment is an online questionnaire designed to benchmark your business across the areas of organisation, resources, infrastructure, analytics, governance and activation. This exercise will identify specific areas of strength or deficiency and inform where to invest effort in order to achieve the optimum outcome.

All you have to do is supply us with the email addresses of the stakeholders you want to poll and our tool will collate the results and present them back to you in an easy to use, interactive dashboard.

MARKET MAPPING

Many businesses think they have a pretty good handle on who their competitors are, however our our market mapping tool will give you deep, rich insights into exactly who else is participating in your industry, where they are located and even what their indicative market share is. With assistance from Callaghan Innovation we have developed proprietary software which draws on a number of data sources to build a comprehensive view of a chosen sector, all presented in an interactive and easy to use dashboard.

Common uses for this tool are understanding the impact of COVID on your industry, retail store network planning, supply chain and logistics optimisation and acquisition target assessment.

CUSTOMER SEGMENTATION

One of the most common engagements Decisive undertakes is to help organisations better understand their customers. In order to do this we have developed our own segmentation tool which draws on a number of publicly availably and proprietary datasets to profile the different customer personas that exist within your base.

Our segmentation tool is typically used for identifying high-value or at-risk customers, designing products to appeal to a specific segment, marketing planning and identifying growth opportunities.